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A Message from the Education Committee
Dear Friends and Colleagues:
The Fourth Annual Meeting of The PMRG Institute is just around the corner. Our theme: “Navigating Healthcare’s Shifting Currents: Essential Techniques for the Healthcare Marketing Researcher” is an extension of the general ideas put forth at the ANC in Orlando. While the ANC addresses general issues facing the industry, The PMRG Institute explores educational opportunities to improve our skill set and make a lasting impact on our brands; consequently, our format has evolved. While we will still have Key Note Speakers, our panel discussions will focus on resolving methodological issues and our workshops will allow us to gain “hands-on” experience with new techniques. We will also continue the dialogue started in the Manufacturer Discussion Forum at the ANC. In addition, you will also be engaged by some of our industry’s experts as they present valuable techniques proven to improve brand performance.
The Fourth Annual Meeting of The PMRG Institute will be held at the Westin Boston Waterfront on October 24-26, 2010. We have prepared an exciting agenda for participants to help them navigate healthcare’s shifting currents. There will be a lively panel discussion on Consumer Decision Dynamics in a Changing US Healthcare Scene as well as an array of breakout sessions and workshops designed to give participants some tools they can implement in their jobs, spanning the gamut from qualitative to quantitative techniques and a variety of data sources. There will be a workshop given on projective techniques that dovetails with our fall webinar series on that topic. In addtion, most sessions will be eligible for PRC certification. See the PRC website for details.
Our keynote speakers will be Charles Jacobs and Peter Sims. Charles S. Jacobs, is the founder of the Amherst Consulting Group and the author of Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science. His presentation will focus on information that will enable the audience to use an understanding of how the brain works to comprehensively rethink their businesses, create more robust competitive strategies and develop the performance-oriented organization needed to implement them. His work provides the key to overcoming the number one obstacle to meaningful improvement in business performance—the rapid and effective management of change.
Tuesday’s keynote speaker is Peter Sims, author of Little Bets (coming from Simon & Schuster: Free Press, 2011) and co-author, with Bill George, of True North. Peter’s presentation will focus on the idea of authentic leadership and will provide tips on how to create your own personal leadership development plan centered on five key areas:
1) Knowing your authentic self
2) Defining your values and leadership principles
3) Understanding your motivations
4) Building your support team
5) Staying grounded by integrating all aspects of your life
Registration for the conference is open now. See registration options
Maximize your own potential by discussing these topics before, during and after the conference with speakers by subscribing to the event's discussion group on the PMRG Online Community (“OC”). Additional details will follow closer to the conference on the OC. By using the "Join Group" feature, you can post messages to speakers and other members and receive notifications of group discussion activity. Remember to check back closer to the conference date as information will be updated.
In addition to the agenda's educational content, there will be ample time to socialize with your colleagues and meet new members and attendees from across the industry. Beginning with Sunday’s welcome reception and culminating with Tuesday evening’s closing reception. Don't miss the Awards' Ceremony and Dinner on Monday, October 22 where recipients of our four annual awards will be named.
Room Reservations: PMRG has reserved a block of rooms at the Westin at the conference rate of $269 plus 12.45% tax. To ensure you confirm this rate, reserve your room soon by calling 888-627-7115 and identify yourself with the PMRG group. The reservation cut off date is October 8, 2010. Note: The room block may fill up prior to the cut off date. Any reservations received after cut off date are subject to a higher room rate and will be at a space availability basis.
Sponsorship Opportunities: We continually enhance our sponsorship opportunities - we now have new ad space available in the conference booklet. Invest in PMRG, gain valuable exposure and include a promotional item in the conference welcome bag by sponsoring an event.
We look forward to seeing you in October in Boston!
PMRG Education Committee
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